Global sensation TWICE is coming to the XFINITY Mobile Center on February 24. While longtime fans may have already secured their tickets, the concert offers a rare opportunity for newcomers to experience one of the most influential pop groups of the past decade live.
TWICE is a nine-member South Korean girl group formed in 2015 by JYP Entertainment. Over the past ten years, the group has become one of the most recognizable names in K-pop, known for high-energy performances, catchy hooks, and a devoted international fanbase. As they celebrate their tenth anniversary, their stop in Philadelphia marks a major moment in their career—and a notable one for the city’s music scene.
Large K-pop groups have often skipped Philadelphia in favor of cities like New York or Washington, D.C., making this concert a change of pace for a city that doesn’t frequently see global pop tours stop locally. TWICE’s decision to perform in Philly signals a recognition of the area as a serious tour destination, and brings a genre rarely represented here to a wider audience.
Beyond the music itself, TWICE concerts are known for their atmosphere. The shows blend tight choreography, bright visuals, and an engaged crowd, creating an experience that feels more like a celebration than a traditional concert. Fans often participate through chants and light-stick displays, but the environment remains welcoming even for newcomers, making it easy to enjoy the performance without being familiar with the group’s music.
For anyone open to trying something new, February 24 could be the perfect opportunity.
For Haverford students, the concert presents more than just a night of music. It’s a chance to experience a different pop culture scene than what typically comes through the city—one that blends choreography, visuals, and performance in a way that’s distinct from most Western concerts. Even for those who don’t regularly listen to K-pop, TWICE’s show offers an accessible entry point into a genre that has shaped global music trends over the past decade.
For anyone open to trying something new, February 24 could be the perfect opportunity. Whether you’re a longtime fan or simply curious about what all the hype is about, TWICE’s Philadelphia concert marks a rare and exciting moment for the city’s live music scene.
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