The bagel—a classic breakfast food prized for its simplicity—has remained popular for generations. But as the 21st century brought new technology and opportunities for growth, the breakfast industry began to change. Soon after, breakfast food appeared in fast food restaurants and microwavable meals to try to expand the industry. Using fun new dips and clever advertising targeting the younger generation, at its Ardmore location in Suburban Square, Pop-up Bagels turned a beloved breakfast item into a new-gen food craze.
Pop-up Bagels has set itself in the breakfast community as a new-gen bagel company with endless ideas, but how is the actual bagel? The first thing I noticed was that, after ripping into the bagel, the dough was very soft and steamed out. The cream cheese tasted good, and the bagel itself was enjoyable, too.
Still, the hype surrounding Pop-Up Bagels had raised my expectations considerably. In reality, though, I didn’t find it better than local shops such as Up-Rise Bagels and Manhattan Bagel. The rotating weekly spreads are one of the company’s smartest ideas. It keeps people looking forward, eager to find out what next week’s spread is going to be. This is their whole concept: to get people looking forward to what the company has planned. It gives people a sense of anticipation. This keeps people coming back, so they can try the new dip to see if they like it more or less than last week. This smart advertising targets the younger generation by promoting new products online.
While Pop-up Bagels’ smart online advertising attracts new customers, their business strategies set them a league ahead of their competitors.
GAGE MCDEVITT ’30
While Pop-up Bagels’ smart online advertising attracts new customers, their business strategies set them a league ahead of their competitors. Their unique approach of creating a company that targets a specific customer base with a well-loved food in an unexplored industry is an amazing idea. Through their new-gen approach, they set themselves apart from classic bagel shops and give customers a new, exciting experience.
Although PopUp Bagels’ business and marketing techniques are impressive, they lack the actual product. They spend so much time focusing on creativity and business that they almost forget about actually making an amazing bagel. The bagels taste pretty good. Still, if the company allocated more attention to developing its recipes and improving the bagel, the product could better match the strength of its marketing.
You must be logged in to post a comment.